Kevin Owens Believes WWE Is Using Social Media To Push Storylines More Effectively

WWE star Kevin Owens spoke with Unlikely’s Adrian Hernandez on various topics, including the company using social media more to push angles and storylines.

Owens said, “It’s definitely been a shift in mindset from people at the top. Our fans are smart and watch our product and pay attention and remember things, and can remember things a lot better than other people that were in charge before thought they would because I guess they didn’t remember half the stuff we did. The fans do because the fans care and pay attention to what we do. I had arguments with the people in charge before. ‘No, this happened three weeks ago, they’re going to remember.’ They said, ‘No, they won’t.’ ‘Yes, they will.”

On the old WWE mindset regarding this idea:

You’re insulting their intelligence by pretending they won’t.’ Obviously, Triple H does not think like that. He knows fans remember and he applies it and uses it. It makes the product way better, in my opinion. When I was a kid watching, when I was 12, 13, 14, even though I was just a kid, I watched it and remembered everything. When The Sultan showed up, I knew it was [Rikishi]. Why is he The Sultan? Our fans are smart. It’s great to see the product leaning into that now.”

You can check out Owens’ comments in the video below.

(H/T to Fightful for transcribing the above quotes)